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Dallas Segno


What is D$? The DeMoney emoji is not just a joke, it’s a mirror. Like D$, your eyes are being used to create wealth through the attention economy. Your gift of value is your look. Everything that captures the grip of your senses increases in power.

Dallas Segno would like to subvert subversion through interpretive media. Who are we? Is this a collective dream? Beyond the mystery is truth. We know a chair must hold the weight of a sitting body. So must the dreamer hold the weight of the collective unconscious. If it breaks, what does it become?

All communication is made through art. Letters, numbers and the spoken word are artful sigils that convey abstractions beyond their individual context. All can be used to physically and emotionally manipulate our surroundings. Can you see yourself in Dallas Segno’s work? Why?


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