Sponsorship

Corporate support of the AGGV offers businesses the opportunity to align with a dynamic and vital community organization and one of the leading combined art institutions in Canada. Regionally, the AGGV holds a unique and distinct leading edge position within the arts and cultural industry on Vancouver Island and throughout the province of British Columbia:

• Largest public collection of art in BC — 17,000 works on site
• Largest attendance of any public arts organization on Vancouver Island
• Second largest collection of East Asian Art in Canada
• AGGV collection touring exhibitions have traveled the world
• Over 15,000 school-aged students reached annually through programs
• 65% of AGGV revenue is self-generating
• 35% of AGGV revenue is public funding
• On average, over fifteen exhibitions presented annually in 10,000 square feet of space
• One of the most unique event rental venues on Vancouver Island
• Over 50 publications produced
• Incorporated in 1947, features a permanent exhibition of Emily Carr — BC’s (and some say Canada's) most important artist
• Present Gallery Paint-In annually, an award-winning outdoor art event

As significant contributors to the cultural landscape in Greater Victoria, community leaders value the AGGV as an important resource for local citizens and visitors alike. The importance of the arts is to stimulate the positive, creative energy of our youth and to interpret and visualize the world through the eyes of our artists. By partnering with the AGGV as a sponsor, corporations are recognized as civic leaders who value the role the arts play in enhancing our

The AGGV operates as an effective business and regards our sponsors as equal partners and always seek the most innovative ways to create and maintain sponsorships. Our desire is to establish long term relationships - optimizing the benefits for both parties.

The AGGV Audience

The AGGV has a diverse and varied audience that provides a highly sought-after niche target market — a savvy, educated, and professional audience that is generally hard to reach through mainstream media. The AGGV provides corporate partners with premium visibility and exposure to this audience through media campaigns and direct marketing to our members:

• Over 4,000 subscribing member households
• Over 30,000 paid visitors annually
• Over 30,000 people reached annually through community outreach
• Over 30,000 people to Moss Street Paint-In annually
• Over 30,000 complimentary visits provided
• Over 750,000 website visits annually (ArtBase is one of the most comprehensive public on-line art databases in Canada)
• Over 15,000 students reached
• 100 members in the $1000+ President’s Circle
• A mixed demographic of children to seniors

The AGGV Reach

The AGGV’s main marketing tool is our website — aggv.bc.ca, with over 60,000 million hits a month. We also use $100,000 in value with local media such as Times Colonist, CHEK news, Douglas Magazine, 103.1 JACK FM, 98.5 The Ocean, and Boulevard Magazine, to name a few. Additionally, we produce a monthly e-newsletter for our 4,000+ members.

Internally, we produce 30,000 copies of the award-wining FRAME Magazine with Fall, Winter, and Spring/Summer issues. We also produce thousands of exhibition and program specific posters, rack cards, and other gallery collateral.

Partnership Opportunities and Benefits

Corporate partnership with the AGGV is made through cash or in-kind sponsorship of exhibitions, youth and education programs, public programs, or special events. Naming rights on AGGV buildings or of permanent collections are other partnership opportunities. Partnerships are usually on an annual basis, but may also be established on a multi-year platform.

Key benefits to sponsorship are both real and intangible. The underlying result of corporate partnership with the AGGV is an alignment with the mandate 'to make art accessible to all'. Ultimately, a partnership with the AGGV is a gift to the community at large which allows the people of Greater Victoria and beyond, to learn and explore our world through visual culture.

Tangible benefits have a more clearly defined ‘return on investment’ which include logo and brand recognition on internal and external AGGV program collateral, logo representation on gallery walls, verbal recognition at openings and special events, complimentary passes and memberships, and special guided tours, to name a few.

One of the most important benefits offered to corporate partners is the opportunity to experience the gallery with private entertaining privileges. The AGGV is one of the most sought after rental facilities on Vancouver Island and allows for dining receptions (up to 75), lecture space (up to 100), and cocktail parties (up to 150). The AGGV is proud of a strong relationship with Preferred Caterer Feys+Hobbs Catered Arts (which offers a 10% food discount) and can also provide guidance with other suppliers. Special tours by AGGV staff during corporate events provides the perfect touch when entertaining clients.

Partnership Opportunities - Exhibitions

Exhibitions are the lifeblood of the AGGV and exist in three distinct areas — historical, contemporary, and Asian art. Exhibitions are drawn from the collection, from private lenders, and from other organizations providing established touring exhibitions. 

The AGGV’s Asian art collection is the second most important public collection in Canada. It has been developed and maintained under the careful tutelage of the AGGV’s Curator of Asian Art, Barry Till, a 27 year veteran of the gallery. Mr. Till has an international reputation as a specialist in all areas of Asian Art and has organized hundreds of exhibitions and written extensively for the gallery.

Contemporary exhibitions include a mixture of local, national, and international artists foraying into all media. Historical exhibitions are based on different themes and focus on certain cultures or periods and are derived both from the extensive AGGV collection and from lenders.

The AGGV also has a dedicated space, LAB, for emerging artists who may not normally have the opportunity to present their work in a gallery setting. The LAB program has been the stepping stone for many successful Canadian contemporary artists.

Lastly, the AGGV has a permanent exhibition of BC’s foremost visual artist, Emily Carr. This is one of the most significant Emily Carr collections in the world.

• Asian Art
• Contemporary
• Historical/other
• LAB: Contemporary Art Space
• Emily Carr

Youth & Education

The AGGV youth and education programs reach a total of over 20,000 children and are some of the best youth arts programs in the province. Most of the programs are presented by volunteers and artists who donate thousands of hours each year. The programs have a strong reach throughout Greater Victoria including partnerships with many of the school districts from Sooke to Salt Spring Island.

Many bursaries are provided for low income families including 25 to organizations like Big Brothers Big Sisters and The Single Parent Resource Centre for the Children's Studio Art Program. As well, the New Extreme Mentorship Program has had several sessions directly focused on First Nations young people mentoring with a practicing First Nations artist/mentor.

The following programs are currently available for sponsorship (full details on all programs can be provided):

• Gallery in the Schools (elementary and middle level)
• Family Sundays (all ages)
• Children’s Studio Art Program (two to twelve year olds)
• New Extreme Mentorship Program (secondary level)
• Open Door Access to Art (middle and secondary level)
• Children’s Admission Program (underwriting free access for children)

Public Programs

The AGGV Public Programs offer new and familiar visitors the opportunity to engage with unique presenters, unique events, and in unique settings, all free of charge. The programs cross all demographics and allow for the general public to learn more about our world through the analysis of visual art and culture.

Moss Street Paint-In is an award-winning, community-based outdoor public arts festival that reaches over 30,000 people each year. The Paint-In not only allows local artists to promote themselves alongside the gallery, but allows the community to engage with the work of these artists.

The ArtBase Program is another award-winning public program that is heralded as one of the best online public art collection/research databases in Canada. It is a premier technological program that is available free to the public and allows those with mobility and accessibility challenges the ability to view the public collection.

• URBANITE (dynamic evening of art and entertainment)
• VIBE (Thursday evening lectures, tours, panel discussions)
• Public Tours and Art Interest (docents leading engaging tours)
• Moss Street Paint-In (125 artists and 30,000 visitors)
• ArtBase (free website access to the gallery’s database of 17,000 art items)

Operations

Operations are the integral workings of the AGGV and include revenue sources, marketing avenues, financial management, facilities management, and general gallery productions. Corporate assistance with operational procedures allows for a decrease in bottom-line costs for the organization.

It also allows unique opportunities to reach the core supporters of the AGGV — its members. With varying levels of membership support, the AGGV offers unique access to unique social and economic categories of individuals.

• Membership Program
• Collectors’ Group (presentations, receptions, and tours by local and visiting visual arts specialists)
• Presidents’ Circle ($1,000 AGGV member-club that holds special VIP receptions and access to tours).
• FRAME Magazine (Sponsor advertising spots in the AGGV Member Newsletter published three times a year with a circulation of 10,000 per issue)
• Publications (AGGV produces two to three books/catalogues annually)
• House Tour (Volunteer Committee fundraiser on September 7, 2008 that visits seven exclusive homes in Victoria)
• Suppliers — Accommodation, catering, gallery maintenance, technical equipment (computers, printers), transportation, office furniture, HR assistance, event rentals, beverages, printing

General Benefits To Sponsors

Brand

Opportunity to align your brand with and present annual public programs, exhibitions and key signature events of the AGGV, a not-for-profit public gallery for the citizens of the Greater Victoria community

Build strong company current stakeholder appreciation for connecting with one of the key arts organizations both on Vancouver Island and in BC

Top of mind brand awareness amongst a large number of the 130,000 annual visitors to the AGGV

Brand awareness linked to community involvement, support of the public arts, and most importantly providing accessibility to the visual arts through corporate philanthropy

Positive brand awareness through local media coverage about the sponsorship, the program, and related AGGV stories, when possible

Brand exposure to a wide cross-section demographic of the general public (from children to seniors) and of the AGGV’s membership (6,000)

Client and Staff Appreciation

Facility sponsor-reception event opportunities

Corporate tickets to major galas and events

Individual Annual Admissions for company management and clients

Complimentary Passes for single admission

Discount at the Gallery Shop and Art Rental and Sales (including free consultancy)

Logo

Logo or listing cross AGGV marketing collateral (dependent on contribution level) which may include colour posters, colour rack cards, colour invitations, gallery signage (sponsor wall), print media, and FRAME Magazine (6,000)

Consistent logo branding across the AGGV website (50,000 hits monthly) on program specific webpages and on the corporate support page with links to your website for one year

Potential article in AGGV’s FRAME Magazine to 6,000 members emphasizing the partnership (dependent upon level)

Logo or name recognition for one year on the AGGV lobby sponsor and donor wall viewed by tens of thousands of visitors annually

Logo recognition attached to the placement of the program or exhibition — ie. Exhibition Walls, Entrance Signs, etc.

Cross Promotion

Strong promotion through materials and displays at all key series events

Possible company product displays in lobby and at reception

Sponsor rights to select AGGV collection images for internal company marketing purposes or invitations to the gallery (copyright fees may apply)

Profile

Extensive national-wide press releases, editorials (potential), and articles (potential) in print, web, and television

Industry exclusivity, where agreed upon, on certain properties

Verbal acknowledgement of your company at all series events and/or exhibition openings

Name recognition for one year on the Corporate Support page of the FRAME Magazine and a one-year subscription

Program Endorsement

Sponsor Quotes

“ScotiaMcLeod is proud of its 30 plus years of heritage serving Vancouver Island. With 26 Wealth Advisors, ScotiaMcLeod provides investment management and financial counsel to individuals, families, and non-profit organizations. With our core belief of giving back to the community, we have supported many charitable causes and are proud sup portes of the arts. ScotiaMcLeod considers it a privilege to partner with the Art Gallery of Greater Victoria.”

Dean Freeman MP, FCSI — Director, ScotiaMcLeod Vancouver Island
Presenting Sponsor — Warhol:Larger than Life (2008)
Presenting Sponsor — AGGV President’s Circle

For more information on corporate partnership with the AGGV, please contact: Jon Tupper, Director of the AGGV:

Telephone: (250) 384-4 1 71 ext. 294
Facsimile: (250) 361-3995
Email: mloria@aggv.bc.ca

The AGGV remains flexible in developing partnerships that best suit our sponsors needs and objectives.

Supporting Level sponsorships are available on all properties with lesser recognition than Presenting Sponsorships.

Full proposal, with program-specific benefits, will be provided upon a 'request of interest' in a specific program or exhibition.

Multi-year partnerships are available on most properties as are split and deferred payment plans into 2010.